A color-sensitive interactive billboard installation at Time Warner Center in New York. A clever interface between subject matter (an IBM campaign about smarter retail supply chains) and audience (retail shoppers at the most important end of that chain). But I can easily imagine other uses for this underlying idea in other public space applications.
(On a side note, I once designed a project in that same retail concourse, an exhibit of Olympic photography for Sports Illustrated. Kudos to the designers of this project, for coming up with a smart way to get passersby engaged in their material. It’s not easy.)
Found through Fubiz via Infosthetics.
